Primary Market Research Techniques

Although it can be a prolific source of data, secondary research is rarely enough for marketing problem solving. This means that most projects make use of primary research techniques to collect original data from participants in markets. The main advantage of primary research is that it can be directed at all types of respondents that possess information and can ask questions which are directly relevant to the problem in hand. The main disadvantage is that primary research is inevitably expensive. It therefore needs to be planned carefully, particularly with respect to the techniques that are used, in order to ensure that data is collected cost effectively (Box 10.1).

10 Conventional Primary Research Techniques

Market Research Techniques: Primary and ..

Primary Research Methods: Interviewing Techniques and Tips

This slide deck covers why primary market research (aka customer development, customer research or customer empathy) is important and necessary, outlines how to organize a successful research program, provides a sampling of common qualitative and quantitative primary market research techniques, and provides an FAQ section on common questions.

Primary vs. Secondary Market Research

The following are the five Primary market research techniques that are most commonly used and applied:
10 Conventional Primary Research Techniques Although it can be a prolific source of data, secondary research is rarely enough for marketing problem solving.

What is Primary Research and How do I get Started

An explanation of the differences between primary and secondary market research methods.

Marketing: Primary Market Research (GCSE) - tutor2u

When conducting primary market research, you can gather two basic types of information: ..

Secondary Research | Design Research Techniques